My name is Rostislav (Ross) Grubi. I'm a partnerships, growth, influencer and partner marketing leader with 15 years of professional experience in fintech, trading, crypto, gaming, and the creator economy.
I'm driving revenue & business growth through strategic partnerships, large-scale campaigns, and activations with leading companies, brands, influencers, and agencies in the US, Europe, Asia, and Latin America.
TRACK RECORD
WORKED FOR:
➤ Capital.com [2024-present]
➤ Flare [2023-2024]
➤ StreamElements [2019-2023]
➤ BenQ ZOWIE [2017-2019]
➤ Parsec Labs [2017-2018]
➤ Natus Vincere [2015-2017]
➤ Virtus.pro [2012-2015]
I began my professional career in 2012 with Virtus.pro - one of the most iconic names in professional esports. Starting as Senior Editor and later promoted to Deputy Editor-in-Chief, I believe I helped shape the voice of evolving professional esports industry. In 2015, I joined Natus Vincere (NAVI) as Chief Editor, leading the editorial team and content strategy for one of the world’s most celebrated and popular esports organizations.
In 2017, I transitioned from digital media into product marketing, joining BenQ ZOWIE as Senior Product Marketing Manager. There, I developed and executed global go-to-market strategies, launched different campaigns to promote gaming gear, created lasting partnerships across the esports and gaming ecosystems. In 2019, I joined StreamElements, continuing my mission to connect leading brands with top-tier influencers and online audiences through performance-driven and awareness influencer marketing campaigns.
In 2024, I joined Capital.com as a Senior Partnerships & Growth Lead, leading and managing global influencer and partner marketing initiatives across target regions: Europe, MENA, Latin America, APAC. I proactively collaborate with top-tier companies and brands across the creator economy, fintech, crypto, gaming, and live streaming, providing strategic guidance and driving measurable business and revenue growth.
EXPERTISE:
➤ Partnerships & Growth
➤ Influencer & Partner Marketing
➤ GTM & Revenue Strategy
➤ Account & Campaign Management
➤ Client & Creator Relations
➤ VOD & Streaming Sponsorships
Established relationships with top-tier talent management agencies and over 1,000 influencers across the United States, Europe, Asia, and Latin America. Skilled in client and creator relations, revenue generation, pricing, curations, outreach, campaign execution, and client reporting. Executed over 10,000 deals across 250+ influencer and partner marketing campaigns. Expertise and a proven track record on YouTube, Twitch, Instagram, TikTok, Facebook, Kick.
Multiple years of experience developing, managing, and executing large-scale brand awareness and performance-driven marketing campaigns from start to finish. Executed campaigns with Spotify, HBO, Epic Games, Scopely, Xfinity, HoYoverse, HelloFresh, Plarium, Wargaming, The Sandbox, Com2Us, Lilith Games, Surfshark, Incogni, and many other companies. Driving growth through partnerships with leading brands, agencies, and top-tier influencers.
PROJECTS
PARSEC LABS
Co-founded PARSEC LABS - a decentralized, secure, and scalable Layer-2 Proof-of-Stake blockchain primarily designed and built for entertainment and gaming. Recipient of the Ethereum Foundation Grant in the "Scaling" category for contributions to Ethereum scalability and Layer-2 scaling solutions (2018). One of the earliest builders of Ethereum Plasma alongside Polygon (formerly Matic Labs) and OMG Network (formerly OmiseGo).
MIRAI
Co-founded and established MIRAI by Streams Charts - a global influencer and partner marketing agency. MIRAI is closely collaborating with leading companies, talent management agencies, and top-tier influencers across the United States, Europe, Asia, Latin America. Developing, managing, and executing awareness and performance-driven marketing campaigns at scale.
ENTRYKILL
Co-founded ENTRYKILL - an independent group of digital artists with a big enthusiasm for esports, gaming, and blockchain technology. United by big passion for Counter-Strike.
