My name is Rostyslav (Ross) Grubi. I'm a partnerships, influencer, and product marketing leader with 15 years of professional experience in fintech, trading, crypto, live streaming, and the creator economy.
Driving business & revenue growth through partnerships, campaigns, and collaborations with top-tier companies, brands, influencers, and agencies across the United States, Europe, Asia, and Latin America.
EXPERIENCE
WORKED FOR:
✶ Capital.com [2024-present]
✶ Flare [2023-2024]
✶ StreamElements [2019-2023]
✶ BenQ ZOWIE [2017-2019]
✶ Parsec Labs [2017-2018]
✶ Natus Vincere [2015-2017]
✶ Virtus.pro [2012-2015]
I began my professional career in 2012 with Virtus.pro, one of the most iconic names in professional esports. Starting as Senior Editor and later promoted to Deputy Editor-in-Chief, I believe I helped shape the voice of a rapidly evolving esports industry. In 2015, I joined Natus Vincere (NAVI) as Editor-in-Chief, leading the editorial team and content strategy for one of the world’s most popular and celebrated esports organizations.
In 2017, I transitioned from media into product marketing, joining BenQ ZOWIE as Senior Product Marketing Manager. There, I developed and executed global marketing strategies, launched campaigns for professional gaming gear, and created lasting partnerships across the esports ecosystem. In 2019, I joined StreamElements, continuing my mission to connect leading brands with top-tier influencers and online audiences through performance-driven influencer and brand marketing campaigns.
In 2024, I joined Capital.com as Senior Partner Marketing & Influencer Relations Manager, leading global partner and influencer marketing initiatives across Europe, Latin America, MENA, and APAC. I regularly collaborate with different companies and brands across the creator economy, fintech, crypto, gaming, and live streaming verticals, providing strategic guidance and driving measurable business and revenue growth.
EXPERTISE:
✶ Partnerships & Business Development
✶ Influencer & Partner Marketing
✶ Client & Creator Relations
✶ Product & Brand Marketing
Established relationships with top-tier talent management agencies and over 1,000 influencers across the United States, Europe, Asia, Latin America. Skilled in client and creator relations, revenue generation, pricing, curations, outreach, briefs, campaign execution, client reporting. Executed over 3,000 deals across 100+ influencer and performance marketing campaigns. Expertise and a proven track record on YouTube, Twitch, Instagram, TikTok, Facebook, Kick.
Multiple years of experience developing, managing, and executing large-scale brand awareness and performance marketing campaigns from start to finish. Executed campaigns with Spotify, HBO, Epic Games, Scopely, Xfinity, HoYoverse, HelloFresh, Plarium, Wargaming, The Sandbox, Com2Us, Lilith Games, Surfshark, Incogni, and other companies. Driving growth through partnerships with leading brands, game publishers, and top-tier influencers.
PROJECTS
PARSEC LABS
Co-founded PARSEC LABS - a decentralized, secure, and scalable Layer-2 Proof-of-Stake blockchain primarily designed for gaming and digital entertainment. Recipient of the Ethereum Foundation Grant in the "Scaling" category for contribution to Ethereum scalability and Layer-2 scaling solutions (2018). One of the earliest builders of Ethereum Plasma alongside Polygon (formerly Matic Labs) and OMG Network (formerly OmiseGo).
MIRAI
Co-founded and established MIRAI by Streams Charts - a global influencer and performance marketing agency. MIRAI is closely working with leading companies, talent management agencies, and top-tier influencers in the United States, Europe, Asia, and Latin America. Developing, managing, and executing brand awareness and performance marketing campaigns at scale.
ENTRYKILL
Co-founded ENTRYKILL - an independent team of digital artists with a big enthusiasm for esports, gaming, and blockchain technology. United by big passion for Counter-Strike.
