My name is Rostyslav (Ross) Grubi. I'm an influencer and product marketing expert with 13 years of professional experience in digital advertising, fintech, blockchain, gaming, and the creator economy.
I'm driving performance and revenue growth through partnerships and collaborations with leading brands, influencers, and talent management agencies in the United States, Europe, Asia, and Latin America.
MY WORK
WORKED FOR
✶ STREAMELEMENTS
✶ BENQ ZOWIE
✶ NATUS VINCERE
13 years of experience in advertising, fintech, gaming, live streaming, and the creator economy. Worked for StreamElements, BenQ ZOWIE, Natus Vincere. Expertise and a proven track record managing and executing big brand awareness and performance marketing campaigns on YouTube, Twitch, TikTok, Instagram, Facebook, and Kick.
CAMPAIGNS & COLLABORATIONS
✶ INFLUENCER MARKETING
✶ BRAND MARKETING
✶ PERFORMANCE MARKETING
✶ CREATOR PARTNERSHIPS
Multiple years of experience developing, managing, and executing large-scale brand awareness and performance marketing campaigns from start to finish. Executed campaigns with Spotify, HBO, Epic Games, Scopely, Xfinity, HoYoverse, HelloFresh, Plarium, Wargaming, The Sandbox, Com2Us, Lilith Games, Surfshark, Incogni, MADMONQ, and other companies. Driving business and revenue growth through partnerships and collaborations with leading brands, game publishers, and influencers.
Established strong relationships with top-tier talent management agencies and over 1000 influencers across the United States, Europe, Asia, and Latin America. Experienced in partner and creator relations, revenue generation, pricing, curations, outreach, briefs, campaign execution, and client reporting. Executed 2000+ deals across 100+ big influencer and performance marketing campaigns. Expertise and a proven track record on YouTube, Twitch, Instagram, TikTok, Facebook, Kick.
MY PROJECTS
PARSEC LABS
Co-founded PARSEC LABS - a decentralized, secure, and scalable Layer-2 Proof-of-Stake blockchain primarily designed for gaming and digital entertainment. Recipient of the Ethereum Foundation Grant in the "Scaling" category for contribution to Ethereum scalability and Layer-2 scaling solutions (2018). One of the earliest builders of Ethereum Plasma alongside Polygon (formerly Matic Labs) and OMG Network (formerly OmiseGo).
MIRAI
Co-founded and established MIRAI by Streams Charts - a global influencer and performance marketing agency. MIRAI is closely working with leading companies, talent management agencies, and top-tier influencers in the United States, Europe, Asia, and Latin America. Developing, managing, and executing brand awareness and performance marketing campaigns at scale.
ENTRYKILL
Co-founded ENTRYKILL - an independent team of digital artists with a big enthusiasm for esports, gaming, and blockchain technology. United by big passion for Counter-Strike.
